Sunday, April 6, 2008

Tips for Making a Business Card

Starting your own business and beginning the process of making a business card? Smart. A business card is the calling card for your business. But, it's important to make sure your business card is one people will hold onto and not throw away. Here are some tips.

1. Don't Cheap Out

Yes, you can get business cards for free. But, if your business card says "free" on the back of it, that just tells people you're cheap. And, if you absolultely must print your own business cards make sure the card stock is heavyweight card stock. There's also nothing that says cheap like flimsy card stock.

2. Keep it Simple

Don't use too many different fonts or include too much information on your card. You don't want to make it difficult for people to get the main focus of your business.

3. Use a Font Large Enough to Read

Use fonts that are large enough for people of all ages to read. There are many people out there (like, many over 40) who can't read the small print. Don't loose their business.

4. Use a Larger Font for the Most Important Information

If the desired action is for them to give you a call, highlight the phone number with a larger font. If it's the address, highlight the address. Don't make them have to hunt for the most important information on the card.

5. Include your Website Address and E-mail Address

Don't have a website? Then it's time to get one. A five-page website won't cost much, but can be the difference between gaining a new client or not.

6. Never Use Cards with Outdated Information

Have you ever received a business card with a phone number crossed out in black marker with another phone number written in ink next to it? All that says is "I'm too cheap to buy new cards."

7. Write an Offer on the Back of the Card

When handing your business card to someone, make sure there's an offer on the back of the card, and hand the card to the person with the backside up so the person will see your offer.

A business card can be one of the most important marketing tools your new business can have. Give it the attention it deserves and you may be richly rewarded.

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